It began with hearts.

hellolove is what one might call a passion project, born out of a resonant desire to elevate and celebrate the promise and possibility of people… during peace and prosperity, uncertainty and upheaval, ins and outs, ups and downs, good times and bad times, happy times and sad times, amidst an ever-evolving shapeshifting and, at times, incomprehensible landscape of cultural, economic, technological, political and social change.

Turning 59 this year (2025) amidst a plethora of plane crashes, school shootings, catastrophic fires and water weather events, seemingly inescapable and unacceptable highway aggression, current political strife, subway shoving madmen, threats about the brink of WWIII, the inhumanity of humanity (the list goes on and on…), the struggle to find meaning and purpose in my life is particularly acute. I feel a sense of urgency to do something that provides a welcoming space for community and hope, consolation and happiness, common ground and human harmony for me and for others who feel the same.

For as long as I can remember hearts (manmade and in nature; vivid examples and those requiring imagination or a nuanced lens) have found me… serendipitous visual talisman, joyful reminders of the inestimable importance of love (writ large and in all its myriad manifestations). In the past few years these sightings have increased dramatically (or maybe I’ve simply been more aware???). And most recently, during sleepless nighttime conversations with the divine above when asking for direction, I’ve woken to find more and more hearts throughout the course of my days… spiritual guides and cosmic counsel shouting hellolove! Do you see hearts, too?? If so, I’d love to know.

- Laurie